Knowledge base
Should I turn on auto-apply recommendations?
For low categories on a lightly staffed account, yes. For budget and bid-strategy categories on a high-spend account, review manually first.
It depends on the category and how much attention the account gets. Auto-apply is a reasonable default for a lower-stakes account nobody has time to check weekly, minor keyword additions and low-risk housekeeping rarely cause real damage left on autopilot.
For categories that touch budget size or bid strategy on a high-spend account, review manually at least once before turning auto-apply on for that category, and put a recurring calendar block on the books to read the change history either way. The setting is not the risk. An unreviewed setting is.
Full walkthrough: Auto-Apply Recommendations.