Automation oversight, not another ad tool
Your ad platforms are already automated.
The question is who is watching the machine.
Google and Meta run most of an ad account on autopilot now: bidding, creative rotation, budget shifts, and a growing list of changes applied without a click from you. That is not a warning about a specific tool. It is a description of the default setting. This site is a set of free guides and one working calculator for figuring out what that autopilot is costing you, before you decide what to do about it.
Running on autopilot right now
- ON Performance Max placement + audience choices hidden from you
- ON Advantage+ shopping campaigns creative + budget shifts hidden from you
- CHECK Auto-apply recommendations Google can change your account without a click from you
- ON Smart / automated bidding bids move on a model you cannot see
Based on what these platforms publish about their own default behavior, not any one account.
What this site actually is
80% guide, 20% pitch
Four free guides and a calculator. Nothing behind an email form. If you read something here and decide you can fix it yourself, that is a fine outcome. The footer on every page has one honest pitch and nothing else.
No invented benchmarks
Where we use a rule of thumb instead of a hard number, we say so and show the reasoning. We do not publish an industry-average number we cannot source, and we do not dress up one client's result as a universal rate.
Nothing leaves your browser
The calculator runs entirely in JavaScript on your machine. Your numbers are never sent anywhere, logged anywhere, or stored anywhere. Close the tab and they are gone.
Start here
Wasted Ad Spend Calculator
Put in your spend, platform, and automation settings. Get back a range, not a fake single number, and the three most likely leaks.
GuidePerformance Max, plainly
What Google's black-box campaign type actually controls, what it hides from the account owner, and where to look before you turn it on.
GuideAuto-Apply Recommendations
The setting that lets Google change bids, budgets, keywords, and ads in your account with zero approval step. How to find it and audit it.
GuideIs my agency actually working?
A plain checklist for telling the difference between an agency logging in and one that is actually managing the account.