Knowledge base
Is Advantage+ shopping worth trying?
Yes for catalog accounts starting from limited data, with the same "measure and adapt" rule as every other automated campaign type.
For an account with a product catalog and little prior Meta ad history, Advantage+ shopping is a fair starting point for the same reason Performance Max is on Google: it explores placements and creative combinations faster than manually building and testing separate ad sets. It works from your catalog and existing pixel data, so results usually arrive faster than a cold-start manual campaign would.
The catch is the same one that applies everywhere on this site: it needs a scheduled check-in. Pull the placement breakdown after a few weeks, confirm cost per purchase against your actual margin (not just Meta's reported "purchase value"), and be ready to exclude a placement or tighten targeting once you have real numbers instead of a guess.