Knowledge base
How often should I review an automated ad campaign?
Weekly for a quick spend-and-conversion glance, monthly for a real placement and change-history review.
Two different cadences, for two different jobs. A quick weekly glance, five minutes, spend pacing and conversion count against your normal range, catches an obvious problem early: a sudden cost spike, a conversion count that dropped to zero, a tracking break.
The deeper monthly review is where the real measurement happens: the channel or placement breakdown, the change history, a check of conversion data against your CRM or order system, and asset groups or ad sets that have not been touched in a while. That is the review that actually catches the slow drift automation will not flag on its own.