Knowledge base
How do I know if my agency is actually managing my account?
Ask for the change history and their reasoning on one recent decision, not the monthly report.
A good monthly report and good management are two different things, and the report is much easier to fake. Ask for two things instead: the raw account change history (or read-only access so you can pull it yourself), and their plain-language reasoning for one specific decision they made in the last month, which lever, why that one, what they expected, what actually happened.
An agency that is actually managing the account will have both answers ready. One that is mostly logging in to check that automation is running will point back to the report, or answer in generic terms like "we optimized the campaign."
The full six-point checklist is in Is my agency actually working?